WHATS IN SEASON
CABBAGAE, COLLARD GREENS, NECTARINES, PEACHES, AND MO'.
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OUR FUTURE
BY FOUNDING DIRECTOR
DAVID ROACH

Receiving Peace award from KPFA Radio 2006
Greetings everyone!
We hope this note reaches you in good spirit.
As food prices increase, more than ever, African Americans need to be participants in the agricultural industry. In California, agriculture produces around 48 billion dollars annually to California's economy, and yet, African- American farmers make up less than 1% of California's 94,000 farmers.
The state of California leads all states in the United States in agriculture, yet, within California, in predominately African American communities suffer from food security. In otherwords, its hard to find fresh fruits and vegetables in our communities. And rarely will you find African American farmers providing this food.
Mo'Better Food was started to reconnect our farmers back to our neighborhoods. One of our first strategies was to start a farmers market which promoted food grown by African American farmers in a community that lacked fresh food-West Oakland, California.
The concept of having farmers market as a new market for African American farmers in our community is not new, but one, we believe, with todays advancements in technology, could be a very simple approach of recycling our dollars within our communities, starting directly from our farmers.
Today, our strategy is to expand our market here in the Bay Area, and partner with other organizations around the world who share with us the belief that we can feed ourselves into economic and social equality.
your comments appreciated
David Roach
droach@mobetterfood.com
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